ASICS has unveiled the 2019 Wallabies Rugby World Cup jersey alongside a new rugby campaign ‘MOVE AS ONE’.
Lampoon Group’s Public Relations and Events team was responsible for producing the jersey reveal and procuring all media opportunities.
The new campaign TVC offers an inside look into the dedication, sacrifice and focus it takes for a professional rugby player to represent his country on the biggest stage in rugby.
The new ASICS jersey features the traditional Wallabies gold colour with a green collar and combines technological advancements in fabric, fit and durability to give players the edge in Japan.
A host of Wallabies squad members including Michael Hooper, Ned Hanigan, Samu Kerevi, Jake Gordon, Nick Phipps, Lukhan Salakaia-Loto and Bernard Foley were in Sydney today to reveal the jersey.
Raelene Castle, CEO of Rugby Australia said:
“ASICS have put a great amount of detail and focus into the jersey and it will help give the team an edge in what is sure to be a very competitive tournament.
I know the Wallabies are very excited to pull on the jersey when they run out in Japan and just how desperate they are to make all Australians proud.”
The jersey launch received significant national and international coverage across the likes of Fairfax, News Corp, Channel 9, Channel 7, Network Ten, SBS, Fox Sports, ESPN, Inside Sport, Sporting News, The Roar, Rugby.com.au, Man of Many, Mumbrella, Campaign Brief, B&T and more.