Sports and entertainment marketing agency, Always Human, has announced the official signing of Matildas star and next-gen global football icon, Mary Fowler, to its talent roster. 

Always Human will be Fowler’s exclusive management worldwide.

This partnership marks a significant milestone in Fowler’s burgeoning career and solidifies Always Human’s strong reputation for driving the commercial success and creative endeavours for top-tier athletes and creators.

There has been no bigger sports star than Fowler to emerge in the Australian public’s view in the past 12 months. She is a powerful, talented and influential young woman who has captivated the country with her exceptional freethinking style of play, and her authenticity.

The announcement comes off the back of Fowler being revealed as the first female athlete to be named a L’Oréal Paris Brand Ambassador for Australia and New Zealand this week. The multi-year endorsement deal was orchestrated by Always Human.

CEO of Always Human Group, and Mary’s agent, Josh White, said on the signing: 

“We are thrilled Mary has chosen Always Human to represent her going forward. At just 21, Mary’s meteoric rise continues to be in play both on and off the pitch. She is the perfect role model for young girls and women alike. My team and I look forward to driving her profile and commercial endeavours away from the pitch, whilst providing her with the support, guidance, and resources she needs to continue thriving and reaching new heights in her career..”

Mary’s current partners include Adidas, L’Oréal Paris, Samsung Australia, Cupra and Rise and Shine Kindergarten.

Always Human’s talent roster includes other notable athletes, the likes of Olympic Gold Medallist and 10  x Canoe Slalom World Champion, Jessica Fox, Australian sports icon and Cricket star, Ellyse Perry, and Pole Vault World Champion and Commonwealth Games Gold medalist, Nina Kennedy.