Today, Always Human athlete Jess Fox has been announced as brand ambassador for assurance, tax and advisory firm, Grant Thornton. The multi-year deal brokered by Always Human will see Fox  hero in the brand’s new ‘Reach for Remarkable’ campaign.

For the first time, Grant Thornton has launched an integrated marketing campaign, welcoming Jess Fox as the face of its creative.

The campaign slogan embodies the hero mission that Grant Thornton strives to ‘Reach for Remarkable’ in all aspects of its work for clients, its communities and people. Fox personifies this brand promise, as her skilled navigation of the whitewater as a world class paddler, her adaptation to fast-changing conditions and intelligent negotiation of challenges reflects the firm’s services, values and purpose.

Upon welcoming Jess to the Grant Thornton family, Greg Keith – CEO Grant Thornton, said:

“We’re very honoured that Canoe Slalom World Champion and the greatest paddler of all time, Jessica Fox feels aligned with our firm’s CARE values and purpose as they underpin everything we do. We think Jess truly embodies what it means to ‘reach for remarkable’ and with her unique combination of grit and grace, she brings our campaign to life.”

On the partnership, Jess Fox said:  

“When you think of accounting, tax and advisory, you don’t really picture sport or canoe slalom as they are quite different, but there are so many parallels between what I do and the business world. I’ve got to constantly adapt to a changing environment, strive to be the best person I can be on and off the water, and work together with my team to achieve the best results. It’s fantastic to be joining the team at Grant Thornton. Their philosophy of ‘reach for remarkable’ is something I do every day and is what the firm strives for – a little slice of excellence that we’re all chasing. For me it feels like a natural fit and quite authentic to align with a brand that shares my values and to work together with ‘remarkable’ as the goal”. 

The multifaceted campaign will see Jess feature across out-of-home, print, digital platforms and social media.