YoPRO welcomes Matildas star Cortnee Vine and Australian Olympian Peter Bol as the latest brand ambassadors

In deals procured by the Always Human partnerships division, YoPRO has announced the signing of Cortnee Vine and Peter Bol. The exciting partnership announcement with both athletes reinforces YoPRO’s commitment to supporting athletes in their pursuit of excellence, whilst promoting a healthy & active lifestyle. 

Matilda’s star, Cortnee Vine, became a household name after scoring the winning penalty in the 2023 Women’s FIFA World Cup against France in the quarterfinal, and has been a long time lover of YoPRO. Vine is  hoping to travel to Paris this summer for her first Games experience. 

Joining Vine is Australia’s fastest 800m runner, Peter Bol, renowned for his outstanding achievements in middle-distance running. Fueling up for one of the biggest seasons in his career, with YoPRO in his corner, Bol’s dedication, resilience, and passion for fitness perfectly align with YoPRO’s core values, making him an ideal ambassador for the brand.

As brand ambassadors, Cortnee Vine and Peter Bol will play a pivotal role in promoting YoPRO’s brand message of ‘Fuel Your Journey,’ to help empower individuals to lead healthier, more active lives with the high protein yoghurt.

To launch the new activity, the Always Human creative team coordinated the ambassador photoshoots and produced the campaign assets to announce the new partnerships. 

The two photoshoots, which took place at Cortnee’s home ground, Sydney FC, and trackside in Peter’s stomping ground, Melbourne, captured campaign content that will live predominantly across digital, social and website. Cortnee’s content will also be rolled out in out-of-home assets, and both ambassador campaigns are now live.

To learn more about Cortnee and her love of YoPRO watch here.

Watch Peter Bol’s announcement video here.