WHO WE ARE
Headquarters: Sydney, Australia
Always Human believes creativity, innovation and possibility starts from one place – people.
For the past 23 years we have carved out our wheelhouse in knowing what’s what, and what’s not!
From the world’s number one tennis player, to the top selling action camera, we understand the importance in how you show up.
We help give voice to the stories you want to tell, foster your creative endeavours and deliver you the platform to bring it to life.
As an independent full-service agency, we are progressive in our approach and agile by nature.
We use the convergence of culture, authentic relationships, technology and content consumption to deliver work that resonates, engages and entertains.
We offer consistency, convenience, and confidence – all under the one roof! And more importantly, we act as an extension of you to navigate challenges and deliver objectives collectively.
Always Human has specific interests in sports, entertainment, health & wellness, lifestyle, travel, technology, fashion and FMCG segments.
Josh White Founder & CEO
Josh White has established himself as one of the most influential figures at the intersection of sport, entertainment, and culture—redefining how brands and talent engage in an era where influence is a core driver of commercial impact.
In a career spanning more than two decades, White has built a reputation as a strategic marketer, skilled negotiator, and trusted advisor to some of the world’s most recognisable brands, elite athletes, chart-topping artists, and culturally relevant creators.
As Founder and CEO of Always Human, White has developed a distinct agency model in an increasingly fragmented industry—one that blends brand storytelling, cultural marketing, and talent management under a single, integrated offering. It’s an approach that has seen the agency become a partner of choice for brands seeking cultural relevance and talent seeking global resonance.
In 2022, White decided to rebrand the agency from Lampoon Group to Always Human.
Coming into our 20th year as Lampoon Group, we reflected on the work we have done, how much we have evolved, and what we stand for as an agency. It’s important to me that our progressive agency proposition is reflected through our identity in-market. Always Human speaks to where creativity, innovation and possibility starts – people! I’m really proud of where we have landed as an agency and I’m excited for what’s to come.
