Always Human has been appointed to lead the integrated PR and social media strategy in Australia for global probiotic yoghurt brand, Activia.

Always Human is pleased to announce that it has been appointed to lead social media, influencer marketing and PR in Australia for global probiotic yoghurt brand, Activia (Danone). With an exciting year ahead for 2025, Always Human will drive dynamic social and PR strategies that elevate Activia’s mission to support gut health and holistic wellness nationwide. 

Always Human will provide services including integrated social media and communications strategy, channel management, media relations, as well as both ambassador and influencer strategy and management.

Activia, a global leader in probiotic yogurt, is renowned for its unique probiotic formula that supports digestive health. As part of this new partnership, Always Human will help Activia engage more Australians, through targeted PR campaigns, always on social content and advocacy efforts as the brand aims to educate and drive more awareness around the vital role of gut health in everyday lives. 

“We are thrilled to welcome Activia Australia to the Always Human family,” said Josh White, CEO of Always Human. “Our team is passionate about creating meaningful campaigns for brands that champion healthier lifestyles. We look forward to working closely with Activia to bring their message of gut health to an even wider audience in 2025 and beyond.”

Yousra Ayad, Senior Brand Manager at Activia Australia, expressed her enthusiasm for the partnership: “We’re excited to work with Always Human to further strengthen our commitment to promoting healthy guts across Australia. Their creativity and experience in delivering impactful campaigns make them the ideal partner to help bring Activia’s brand values to life in fresh and engaging ways.”

With major announcements and innovations set for 2025, the partnership between Always Human and Activia Australia is poised to make a significant impact on the health and wellness conversation in Australia.