Mary Fowler has cemented her place as one of Australia’s most marketable athletes. 

From dominating on the field, to leading global campaigns, Mary Fowler’s influence extends far beyond football, positioning her as a powerful role model and cultural icon.

NewsCorp recently covered Mary’s meteoric rise in the commercial sphere, and interviewed Always Human CEO and Mary’s agent, Josh White, to understand what makes Mary so marketable.

According to White, Mary’s appeal isn’t solely built on her athletic brilliance—it’s her authenticity, engagement and ability to connect with audiences worldwide. Her influence intersects both sports, fashion and lifestyle, making her a key figure for brands seeking to inspire and empower. 

With an impressive endorsement portfolio that includes partnerships with giants like Adidas, L’Oreal Paris, Weet-Bix and CommBank, Mary is redefining what it means to be a modern athlete in today’s ever-evolving commercial marketplace.

At Always Human, we focus on building partnerships that align with an athlete’s values and long-term vision. For Mary, that means working with brands that celebrate her journey, amplify her impact and inspire the next generation. Her reach continues to expand and we’re excited to see how she shapes the global landscape of sports and beyond.