Outdoor retailer, BCF, announces new partnership with Nick ‘Honey Badger’ Cummins
Today, BCF, Australia’s largest outdoor retailer, has announced their new multi-year partnership with ex-Wallaby and television personality, Nick ‘Honey Badger’ Cummins.
The deal will see Cummins star in a new short-form online unscripted content series produced by BCF.
The series will follow Cummins as he explores Western Australia’s Kimberley region alongside long-time best friend, Blair Frendin, and local indigenous guide, Alfie Wapau.
![@saltywings—@kimberleyspirit–124](https://www.alwayshuman.com/wp-content/uploads/2019/09/@saltywings-@kimberleyspirit-124.jpg)
![Nick Cummins Kimberleys](https://www.alwayshuman.com/wp-content/uploads/2019/09/0F9A8564-e1633416048273.jpg)
The group’s comradery, mateship and classic ‘Honey Badger’ humour will be on show as they embark on a variety of adventures in the Australian outback.
Ben McConnell, General Manager of Marketing for BCF, said,
The announcement adds to an exciting year for Cummins, following the launch of his Rogue Gentlemen’s Club (RGC), an idea born from the desire to help empower men to find their passion and purpose through off-the-grid outdoor adventures.
The deal was procured by Cummins’ Manager and CEO of Lampoon Group, Josh White.
Cummins’ existing partner, Volkswagen Amarok, will also feature throughout the production.
The series will premiere on BCF’s YouTube, Facebook and website from October.